Survey: More DM layoffs, hiring cuts expected

Direct marketers expect more layoffs, hiring freezes and cutbacks in hiring until at least spring, according to the first 2009 Employment Outlook Report based on a recent study by the Direct Marketing Association and Bernhart Associates Executive Search LLC.

Among those responding, 21% said they will be adding to staff during the first quarter of 2009, down from 31% last quarter. The percentage of companies planning to reduce staff rose from 17% last quarter to 20% this quarter, and 48% report they currently have a hiring freeze, up from 34% last quarter. When asked when they plan to lift their hiring freezes, nearly two-thirds said they don't know.

A total of 264 companies participated in the employment study, which was e-mailed in mid-January to a combined list of DMA members and past participants of the Bernhart employment survey.

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