Survey: IT Spending for CRM, Data Warehousing to Grow

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Information technology professionals plan to make major investments in customer relationship management and data warehousing, according to a survey released yesterday by Patrick Marketing Group, Calabasas, CA.


In addition, while 28 percent of those surveyed report that senior management is "very satisfied" with the return on their IT investment, most report "tepid" satisfaction or worse.


PMG conducted online interviews last month with 100 IT executives at the nation's largest corporations, including ADP, Honeywell, American Airlines, Sun Microsystems, Amdahl, Dollar Rent-a-Car, Sony, PricewaterhouseCoopers, Fidelity Investments and Compaq. Survey participants discussed their companies' plans for spending across a breadth of information technologies.


Almost every interview revealed plans for major, strategic investment in technologies calculated to drive top-line growth, cut operational costs or both. Other categories where IT spending most likely will take place are computer telephony integration, enterprise resource planning, network security and sales force automation, the survey found.


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