Survey: Flawed Data Leads to Bad Decisions, Information Workers Say

Share this article:

The widespread use of faulty business data is a dirty little secret in today's business world, leading to bad business decisions, lost productivity, and increased on-the-job stress. This crisis of confidence in business information is going largely unnoticed by businesses, but can they afford to ignore it?

A recent survey of workers in the United States, Britain, France and Germany conducted by Harris Interactive on behalf of San Jose, CA- Business Objects, a provider of business intelligence solutions, found that up to 75 percent of information workers admitted to making business decisions that later turned out to be wrong because of incorrect, incomplete or contradictory business data or information.

Additionally, only about 10 percent of information workers said they always have all the information they need to confidently make business decisions. To view an executive summary of the survey results, please visit www.businessobjects.com/dataqualitysurvey .

Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Data/Analytics

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Data/Analytics

Arthur Hughes, Who Wrote the Book on Database Marketing, Dies at 86

Arthur Hughes, Who Wrote the Book on Database ...

First published in the early days of the Web, Arthur Middleton Hughes's Strategic Database Marketing remains a bible for direct marketers.

Word to the Wise: 100% Viewability

Word to the Wise: 100% Viewability

100% viewability is quite the myth.

12 Big Data Facts for Marketers in 2014

12 Big Data Facts for Marketers in 2014

The idea of Big Data is nothing new, but its potential to solve today's problems and spark innovation is unprecedented.