Survey: Financial Services' Sector Gets High CRM Marks From British

Share this article:

Sixty-two percent of customer relationship management users in Britain consider the financial services sector as having the best practices when it comes to client management, according to new research.

This was a key finding from a survey of CRM users commissioned by Atlanta-based CDC Software, an enterprise software applications provider. The survey found the financial services sector is a clear leader in the implementation and use of CRM within their business.

The legal sector followed with 32 percent of customers considering this sector as having the best practices, according to the survey. The hi-tech sector was next, nabbing six percent of the results.

Mark Carlile, managing director of CDC Software, Europe, Middle East and Africa, said he did not find the results surprising since the company's financial services customers are usually the first to implement new CRM technologies and systems.

Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

Hawk Search Widens its Global Reach

Hawk Search Widens its Global Reach

Hawk Search's solution offers support for more than twice as many languages as other site search providers, according to the company.

Candidates Offer Change In The Form of Targeting

Candidates Offer Change In The Form of Targeting

A campaign for Ben Carson raised $2.8 million despite his lack of cooperation.

Target Names Retail Veteran Brian Cornell as CEO

Target Names Retail Veteran Brian Cornell as CEO

He leaves the top job at PepsiCo Foods to take the spot vacated by Greg Steinhafel in the aftermath of the data breach.