Survey: Credit Card Users Key to Holiday Success

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Two-thirds of credit card users will spend more this year than last, according to a report from BIGresearch in Columbus, OH, which surveyed 8,500 consumers from Nov. 7-14.


The findings are part of a BIGresearch study for the National Retail Federation that looked at consumers' holiday shopping intentions and actions.


It found that 61.2 percent of non-credit card users plan to spend more. In addition, 59.5 percent of credit card users said they would take advantage of holiday sales to buy gifts for themselves.


Other differences between credit card users and non-credit card shoppers: Card users favor name-brand merchandise, and the stores they shop most often for women's clothing include Wal-Mart, JCPenney, Kohl's, Dillard's, Sears and Target.


Credit card users also are more loyal, the study said. Their customer lifetime value, the length of time they say they have shopped most often at a store, is 8.97 years vs. 7.86 for non-credit users.


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