Survey: Consumers Still Prefer Communication by Mail

Share this article:
Consumers prefer mail for receiving documents, letters, new product announcements and offerings and confidential communications such as bank statements and financial reports, according to a survey released yesterday.


The study by International Communications Research is the third mail preference survey commissioned since March 1999 by Pitney Bowes, Stamford, CT, a vendor of mail solutions for businesses.


The study found that despite the rise in households with access to e-mail -- from 34 percent in 1999 to 62 percent in 2003 -- 66 percent of respondents prefer regular mail for documents, letters and messages, up from 62 percent in 2001.


The survey asked respondents what communications method -- mail, e-mail or telemarketing -- was their least preferred. More than 60 percent chose telemarketing.


This material may not be published, broadcast, rewritten or redistributed in any form without prior authorization. Your use of this website constitutes acceptance of Haymarket Media's Privacy Policy and Terms & Conditions