Survey: Catalogers' Online Sales Increase 221%

Share this article:
October and November sales for catalogers grew an average of 221 percent online and 22 percent offline over the same period last year, according to a survey conducted by the Direct Marketing Association. The e-mail survey was sent Nov. 30 through Dec. 2 to 65 catalogers; a total of 19 responded.


"The results were very consistent with our research from throughout the year, including the catalog industry report [released in October]," said Amy Blankenship, director of the Shop at Home Information Center at the DMA. "Although it's a small sample, since it is consistent with everything we've done, we think it's a pretty good picture of what's happened so far this season."

This material may not be published, broadcast, rewritten or redistributed in any form without prior authorization. Your use of this website constitutes acceptance of Haymarket Media's Privacy Policy and Terms & Conditions