Survey: Catalogers' Online Sales Increase 221%

Share this article:
October and November sales for catalogers grew an average of 221 percent online and 22 percent offline over the same period last year, according to a survey conducted by the Direct Marketing Association. The e-mail survey was sent Nov. 30 through Dec. 2 to 65 catalogers; a total of 19 responded.


"The results were very consistent with our research from throughout the year, including the catalog industry report [released in October]," said Amy Blankenship, director of the Shop at Home Information Center at the DMA. "Although it's a small sample, since it is consistent with everything we've done, we think it's a pretty good picture of what's happened so far this season."
Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

Customer Centricity Is Spurring Marketing-Tech Investments

Customer Centricity Is Spurring Marketing-Tech Investments

A majority of marketers rank customer satisfaction improvements as paramount in the technology investment decisions.

Big, Bold Moves in the C-Suite

Big, Bold Moves in the C-Suite ...

JCPenney appoints Home Depot's Marvin Ellison as CEO; Harte Hanks and JWT add hitting power to their C-level benches

Campaign Comes to the States

Campaign Comes to the States

DMN's UK-based sister publication launches Campaign US