Survey: Banks Sending More Direct Mail in 2002

Share this article:
Banking institutions increased the amount of direct mail they sent to customers and prospects in the first half of 2002, Mintel's Comperemedia said yesterday.


According to the media monitoring system, banks are increasing their marketing efforts and the bundled product offerings they include to reduce costs, increase customer retention and generate new business. It tracked a 38 percent rise in banking direct mail in first-quarter 2002 compared with fourth-quarter 2001 and a 35 rise in the second quarter of this year compared with the first quarter. The number of statement inserts rose as well.


Comperemedia said banks are using direct mail to promote various services and products, including checking, online banking, debit cards and some investment vehicles.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Data/Analytics

Acxiom East?

Acxiom East?

Ogilvy & Mather launches OgilvyAmp, a think tank for data-driven marketers headed by expatriates from Little Rock's best-known data company.

Epicor to Acquire Analytics Provider QuantiSense

Epicor to Acquire Analytics Provider QuantiSense

Retail solutions provider seeks to up its data analytics game for large and midsized retailers.

One Third of Companies Fail to Measure Data Quality ROI

One Third of Companies Fail to Measure Data ...

Twenty percent of companies assume their data quality tools pay off, while another 10% doesn't monitor ROI at all.