Survey: Automakers' management most to blame for problems

Nearly 80% — 78.8% — of Americans say management is somewhat or very responsible for the problems facing Detroit automakers, according to BigResearch's December American Pulse Survey.

Among the 4,117 surveyed online, 63.7% say the same about unions, while 57.7% also cite uncertainty of the economy as a contributor.

Nearly 60% – 59.1% – say the United Auto Workers union should be prepared to offer givebacks/concessions on top of the government bailout.

And, about half of Americans are just as likely to consider a Ford, GM or Chrysler as they were prior to the problems: 53.4% said their feelings are about the same, while 21.7% said they were less likely to consider buying from one of the three automakers, and 6.5% said they are more likely.

close

Next Article in Multichannel Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

Dart Warehouse Corp

Dart Warehouse Corp

Dart Fulfillment Services specializing in E-Commerce, Catalog Fulfillment, Retail Replenishment, Product Assembly & ...

SLI Systems

SLI Systems

SLI Systems offers full-service, customized, On-Demand solutions for Site-Search, Navigation, Merchandising, and User ...

more »

More in Multichannel Marketing

Time Warner Cable Media Urges Businesses to Tune in to Cable

Time Warner Cable Media Urges Businesses to Tune ...

The cable company's advertising and sales division aims to show businesses that cable is anything but static

Customers Star at Macy's

Customers Star at Macy's

Macy's CMO Martine Reardon describes the company's shift to a data-centric culture.

Whirlpool Gives Storytelling a Spin

Whirlpool Gives Storytelling a Spin

The home appliance manufacturer uses storytelling to connect with consumers.