Survey: 84% Will Buy a Holiday Gift Online

Share this article:
A new survey conducted by AC Nielsen for eBay Inc., San Jose, CA, claimed 84 percent of Americans said they will buy at least one holiday gift online, up 10 percentage points from last year.


Consumers who buy online are more likely to purchase multiple gifts on the Internet, the survey found. Thirty-seven percent of the respondents plan to buy at least one-fifth of their gifts via the Internet this holiday season versus 30 percent in 2003.


Fifty-six percent of respondents will spend the same amount on holiday gifts this year as they did in 2003. Only 17 percent will spend more, while 27 percent will spend less.


Several reasons were cited for shopping online: saving time (78 percent), better prices (51 percent), more selection (43 percent), easier shipping (40 percent) and the ability to find a more personalized gift (28 percent).


Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Multichannel Marketing

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Multichannel Marketing

Complexity's What Marketers Got, Simplicity's What They Want

Complexity's What Marketers Got, Simplicity's What They Want

Customer insights managers want campaign management tools to remain easy to use, even as they up their games with multi-layered campaigns.

Wine.com Uncorks New Digital Marketing Opportunities

Wine.com Uncorks New Digital Marketing Opportunities

The online wine retailer's strategy incorporates different flavors and depths.

93% of Companies Are Ineffective at Cross-Channel Marketing

93% of Companies Are Ineffective at Cross-Channel Marketing ...

Companies point to a lack of resources as the most common reason for lackluster marketing integration, a study says.