Survey: 77% Read Insurance Direct Mail in Past Week

Share this article:
A Webcraft survey released this month found that 77 percent of 2,000 randomly selected people had read direct mail concerning insurance during the past seven days.


Webcraft conducted the survey, done with financial and insurance direct marketers in mind, via telephone during April and May. The 44-question survey showed that 65 percent had read other kinds of direct mail during the past seven days.


It also showed that 49 percent used at least two credit cards each month and that 43 percent had read financial-oriented direct mail. In addition, people ages 37 to 55 are the best-covered generation among the 75 percent of adults who have life insurance, the survey found.


Webcraft, part of Baltimore-based Vertis Inc., said it used 12 direct marketing companies to tailor the survey.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Data/Analytics

Arthur Hughes, Who Wrote the Book on Database Marketing, Dies at 86

Arthur Hughes, Who Wrote the Book on Database ...

First published in the early days of the Web, Arthur Middleton Hughes's Strategic Database Marketing remains a bible for direct marketers.

Word to the Wise: 100% Viewability

Word to the Wise: 100% Viewability

100% viewability is quite the myth.

12 Big Data Facts for Marketers in 2014

12 Big Data Facts for Marketers in 2014

The idea of Big Data is nothing new, but its potential to solve today's problems and spark innovation is unprecedented.