Survey: 75% of Organizations Will Maintain or Increase CRM Spending

Share this article:
Three-quarters of respondents in a recent poll by META Group Inc. plan to spend the same amount or more on CRM applications than they did in the previous 12 months.


The study also found that recent events in the enterprise application market, such as efforts by JD Edwards and Oracle to acquire PeopleSoft, have dampened interest in buying strategic CRM applications.


"Given recent events, enterprises concerned about relying too heavily on a single technology vendor should consider incorporating offerings from CRM specialist providers into their environments," said Elizabeth Roche, vice president, enterprise application strategies at META Group, Stamford, CT. "In fact, some vendors are overhauling their architectures to enable component environments and mitigate some integration challenges."


Share this article:
close

Next Article in Database Marketing

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Database Marketing

What's H-appending? DiscoverOrg Taps Marketo's Webhooks

What's H-appending? DiscoverOrg Taps Marketo's Webhooks

Cloud-based marketing automation behemoth Marketo joins forces with marketing intelligence company DiscoverOrg to improve its data collection capabilities.

A Toast to Marketing Attribution

A Toast to Marketing Attribution

Vino accessories and storage company Wine Enthusiast indentifies top and underperforming affiliates using algorithmic marketing attribution.

Q&A: When (and How) to Bust Down the Data Door

Q&A: When (and How) to Bust Down the ...

Some people run into issues with trying to build the perfect solution when often an 80% solution will do, says MailChimp's chief data scientist.