Surfing Site Rides Integrated Campaign

Share this article:
Quiksilver, a Huntington, CA, retailer and direct marketer of surfing and active-lifestyle items, begins a two-month marketing campaign June 3.


The effort includes print and online advertising, in-store point-of-purchase displays and marketing at events and activities, such as the Quiksilver/Roxy Summer Surf Camps.


Quiksilver is working with Screenblast, an online service of Sony Pictures Digital Entertainment, to develop online aspects of the campaign. This includes a co-branded area on Screenblast titled "Surf, Shoot and Share" where users will be able to view "How to Make Your Own Surf Video," a tutorial by surf cinematographer Bobby Williams. Visitors also will be able to preview excerpts from an upcoming surfing video and enter a sweepstakes to win a Sony Cyber-shot DSC-P5 digital camera, $1,000 in products and other prizes.


This material may not be published, broadcast, rewritten or redistributed in any form without prior authorization. Your use of this website constitutes acceptance of Haymarket Media's Privacy Policy and Terms & Conditions