Surfing Site Rides Integrated Campaign

Share this article:
Quiksilver, a Huntington, CA, retailer and direct marketer of surfing and active-lifestyle items, begins a two-month marketing campaign June 3.


The effort includes print and online advertising, in-store point-of-purchase displays and marketing at events and activities, such as the Quiksilver/Roxy Summer Surf Camps.


Quiksilver is working with Screenblast, an online service of Sony Pictures Digital Entertainment, to develop online aspects of the campaign. This includes a co-branded area on Screenblast titled "Surf, Shoot and Share" where users will be able to view "How to Make Your Own Surf Video," a tutorial by surf cinematographer Bobby Williams. Visitors also will be able to preview excerpts from an upcoming surfing video and enter a sweepstakes to win a Sony Cyber-shot DSC-P5 digital camera, $1,000 in products and other prizes.


Share this article:
close

Next Article in Data/Analytics

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Data/Analytics

AmEx Veteran Takes COO Role at Acxiom

AmEx Veteran Takes COO Role at Acxiom

Kerry Hatch ran American Express's OPEN business card division and led units at Starwood and Time Inc.

Red Roof Inn Turns Weather Woes Into Major Sales

Red Roof Inn Turns Weather Woes Into Major ...

The hotel chain woos stranded airline passengers with deals based on flight cancellations.

Signal Wants to Help CMOs Put Vendors to the Test

Signal Wants to Help CMOs Put Vendors to ...

The company claims its new Signal Tag can quintuple the number of A/B vendor tests marketers can do each year.