SuperPages.com Gives Advertisers Self-Service Option

Share this article:
Verizon's SuperPages.com began offering advertisers an online self-service option yesterday so they can manage their paid listings and other SuperPages.com advertising.


The tool lets Internet yellow pages advertisers enter a business listing; create and manage a paid-listings campaign; and receive ad-management reports. Previously, advertisers needed to go through a sales representative. SuperPages.com advertisers still can call in for assistance, though Verizon now charges $10 per month for that service.


"There are some early adopters who are comfortable with self-service," Verizon spokeswoman Dana Benton Russell said. "They will appreciate and use the self-service option. There's a large group that's not as comfortable with it yet, so the service center is an option for them."


The Internet yellow pages site began offering paid listings in March through a partnership with FindWhat.com, which provides the back-end system for the program.


Local paid search could generate as much as $2.5 billion by 2008, according to The Kelsey Group. In addition to other Internet yellow pages players like Switchboard.com, search giants Google and Yahoo have made inroads into the market with local-focused search engines. Google introduced a local advertising program last month, and Yahoo's Overture Services expects to debut its own shortly. Small advertisers on Google and Overture must manage their accounts online.


Advertiser adoption of online customer service is viewed as a hurdle to making local paid search attractive to the 10 million U.S. small businesses, about two-thirds of which have no Web site.


Share this article:
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Good Descriptions Rate More Than Good Reviews

Good Descriptions Rate More Than Good Reviews

Price still rules as an online purchase influencer, says a new survey, but basic brand assets should not be ignored in online product presentations.

For CMOs, A Tale of Two Situations

For CMOs, A Tale of Two Situations

A survey of 525 chief marketers finds them voyaging between digital discovery and digital deliverance, riding out turbulent trends to positions of newfound respect.

Is Native Advertising an Evolution or a Mutation?

Is Native Advertising an Evolution or a Mutation?

Was there truth to John Oliver's rant or was the comedic host unfair in his admonishments?