Supermodel And Quarterback Team Up For Auctions

Share this article:
Celebrity auction Web site UltimateBid.com yesterday announced that supermodel Heidi Klum and football legend Joe Montana have signed multi-year agreements to be spokespeople and equity partners with the online auction company.


Klum and Montana will promote and host online auctions that reward the highest bidders with celebrity experiences in the entertainment and sports categories. For instance, one auction gets the winning bidder a round of golf with Arnold Palmer. The Redwood City, CA-based firm will sponsor another auction that allows the highest bidder to attend this year's Grammy Awards with Gloria Estafan.
Share this article:
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Is the Next Mobile Already at Hand?

Is the Next Mobile Already at Hand?

Researchers quibble about just how big the Internet of Things is going to be, but a new report says it's going to be huge and that marketers need to pay ...

Sony Brings Data to Outdoor Advertising

Sony Brings Data to Outdoor Advertising

Norwegian moviegoers got front-row seats when Sony took dynamic digital ads off the Web and into theaters.

Ramp Introduces Video Platform for Marketers

Ramp Introduces Video Platform for Marketers

The cloud-based platform syncs with marketing automation and capitalizes on user behavior to extend view times.