Supermarket Chain Uses SPSS' ShowCase

Share this article:
SPSS Inc., Chicago, said yesterday that Save Mart Supermarkets, a 120-store chain in California, is using its predictive analytics software to control category management and keep profit margins in line.


Save Mart's use of the ShowCase Suite from SPSS evolved into a business tool supporting strategic and tactical decisions across Save Mart's operations.


Using ShowCase, Save Mart can fully assess the dynamics of each store's performance and make decisions on inventory, pricing and promotional activities that benefit each store.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Data/Analytics

Word to the Wise: 100% Viewability

Word to the Wise: 100% Viewability

100% viewability is quite the myth.

12 Big Data Facts for Marketers in 2014

12 Big Data Facts for Marketers in 2014

The idea of Big Data is nothing new, but its potential to solve today's problems and spark innovation is unprecedented.

Harvard Prof: Marketers Need to Step Up Their Predictive Abilities

Harvard Prof: Marketers Need to Step Up Their ...

Statistics expert Edo Airoldi says data must be paired with predictive analytics before marketers can truly forecast customer behavior.