Super Fresh Plans Loyalty Effort

Share this article:
Super Fresh, an A&P-owned chain of 25 supermarkets in the South and Northeast, selected Customer Communications Group Inc., Denver, to create and launch the Club Fresh loyalty program.


The program includes a three-tiered rewards structure and communications strategy with savings each time a member uses the card. Members also get perks to improve each shopping experience.


Customer Communications, which has implemented programs for Wachovia Bank, Dillard's, Nordstrom and Pier 1 Imports, will execute and measure results from the Club Fresh effort.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Data/Analytics

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings