Super Bowl

Making Ads Add Up for More than a Day

Making Ads Add Up for More than a Day

Focus on ads that go beyond opening consumers' hearts to opening their wallets.

For Every Season There Is a Reason

For Every Season There Is a Reason

By

Seasonal marketing is about relevant marketing—and relevant marketing is often about identifying an opportunity and planning for it.

Infographic: Influencers Are Brands' MVPs

Infographic: Influencers Are Brands' MVPs

By By

Sponsored content helps brands tackle customer engagement through community outreach.

Oikos Uses 1990s Flavor to Capture 2014 Customers

Oikos Uses 1990s Flavor to Capture 2014 Customers

By

Everywhere you look (everywhere), there's a heart (there's a heart), a brand to hold onto.

Congrats, Baltimore Ravens! But What About Those Commercials?

Congrats, Baltimore Ravens! But What About Those Commercials?

The Ravens did what they could to win the game, but how did the advertising stand up to capturing our attention?

Sudden Death: The Ravens & Niners Through a Marketing Lens

Sudden Death: The Ravens & Niners Through a Marketing Lens

The business of NFL football is much more than the game on Sunday.

Infographic: Marketers Tackle the Super Bowl

Infographic: Marketers Tackle the Super Bowl

By

Consumers come for the game, but they stay for the commercials.

Special Days Like the Super Bowl Call For Special Strategies

Special Days Like the Super Bowl Call For Special Strategies

By

Adobe's Digital Index studies America's biggest sporting event and concludes that marketers have to look to mobile to get more yardage out of their game plans.

M&M'S Game Day Strategy? Marketing Integration

M&M'S Game Day Strategy? Marketing Integration

By

Mars Chocolate North America launches a new integrated campaign that kicks off in time for the Super Bowl.

Super Bowl buy-in

Super Bowl buy-in

By

Linda Bartman, VP of marketing for Cars.com, discusses how the company approaches a Super Bowl ad buy.

Mobile commerce: the next phase

Mobile commerce: the next phase

Many marketers are missing out on leveraging the power of immediacy and relevancy that the mobile device can empower.

Marketers prolong TV-centric approach

Marketers prolong TV-centric approach

Twice a year, the marketing business pauses in its reinvention to expose its fear of fundamental change and highlight the disconnect that exists between what it says and what it does.

Hershey's attacked in ad by child labor organization

Hershey's attacked in ad by child labor organization

By

The International Labor Rights Forum (ILRF), a child labor watchdog organization, will launch an attack ad against Hersehy's on the Jumbotron outside of Lucas Oil Stadium in Indianapolis during the Super Bowl, the company said in a Jan. 31 statement. The ad will appear alongside ads by McDonalds and AllState and will reach more than 250,000 people, according to the ILRF.

Don't be fooled: Crowdsourcing has more to do with cost-savings than fan-rallying

By

Crowdsourcing is the equivalent of Mommy and Daddy enlisting 12-year-old Katie to babysit her 10-year-old brother Jimmy.

HomeAway taps GSD&M for brand strategy

By

Online vacation rental company HomeAway has named GSD&M its agency of record for brand strategy, creative and media responsibility, said Matt Cohen, the company's senior director of global brand marketing.

Salesforce.com revenue, marketing expenses, up in fiscal Q1

By

Salesforce.com reported $504.3 million in revenue in the first quarter of fiscal 2012, a 34% year-over-year increase. The company saw $254 million in sales and marketing expenses in the period, a 46% increase compared with fiscal Q1 2011.

One wise 'quack' too many

By

Consumers enjoy feeling a personal connection to brands but are they willing to afford brands the same lenience they would a crude friend?

Groupon replaces offensive Super Bowl ad with something simple and effective

By

To fill already-purchased TV spots for its failed Super Bowl ads, Groupon launched a new commercial on March 3 that embodies what has made the Chicago-based company so successful: simplicity.

Will Oscar spots be more on target than Super Bowl ads?

By

In the wake of so many Super Bowl commercials that reportedly "missed the mark" when it came to driving viewers online for further interaction, the Oscars are poised to feature some spots that could be more on target, according to 'The New York Times.'

Celebrities, authenticity trump controversy at Super Bowl

By

The Super Bowl represents a great opportunity for direct marketers to stand back and gauge consumer appetite.

PepsiCo elicits cheap giggles without staying power

PepsiCo elicits cheap giggles without staying power

Super Bowl spots have always served a purpose in terms of new companies launching with clever taglines or existing brands repositioning themselves.

Groupon, LivingSocial Super Bowl debuts missed opportunity

Groupon, LivingSocial Super Bowl debuts missed opportunity

Daily deal competitors Groupon and LivingSocial went for the laugh with their Super Bowl ads and, to some degree, they got it. Yet, in the process, these two brands might have missed a bigger opportunity.

Chevy bests competitors in Super Bowl SEM showdown

Chevy bests competitors in Super Bowl SEM showdown

The immediacy and measurability of SEM provide great insight into what ads viewers are paying attention to. Companies can leverage not just their brands, but also the themes of their ads, to garner traffic for days following high profile events like the Super Bowl.

Godaddy.com's follow-through disappoints

Godaddy.com's follow-through disappoints

My visceral reaction to this spot was positive. It was against the expectation of what Godaddy.com was known for: misogynist, salacious marketing. Instead, this spot was fun and self-deprecating.

Super Bowl marketing creativity continues to expand beyond TV

By

Super Bowl marketing used to pretty much begin and end with the TV ad with perhaps some on-field product placement, sponsorships thrown in.

Salesforce.com makes Chatter free, purchases two Super Bowl spots

By

When CRM company Salesforce.com does something, it typically does it bigger than everybody else. For example: after industry rival SAP got Al Gore to keynote its 2010 SapphireNow event, Salesforce.com got Mr. William Jefferson Clinton to keynote its 2010 DreamForce event.

Google took to the stage in last night's game

By

Google came out of its Internet shell to do a TV ad during the Super Bowl for the very first time.

McCain calls out Census Super Bowl ad

By

Senator John McCain weighed in on the Census' $2.5 million Super Bowl ad, with fellow Republican Sen. Johnny Isakson joining in with criticism of the effort's $133 million total budget.

Dove launches campaign for men's line, including social, e-mail opt-ins

By

Unilever's Dove brand has launched an integrated campaign for its Men+Care line of skin products, including social media, TV and a microsite, DoveMenCare.com. The effort was aided by agency Mindshare.

Super ad shift displays new rules of engagement

By

Despite my ignorance of the most popular sport in this country, and my lack of football fever, I have always watched with interest the advertising alongside the big game, both as a marketing journalist and as a consumer. The Super Bowl ads tend to be entertaining and visually interesting. Super Bowl ads command big bucks, and this year, while the average price — $2.8 million for a 30-second spot — is less than last year's $3 million price tag, that trend continues.

Sign up to our newsletters

Latest Jobs:


Company of the Week


Founded in September 2009, Stirista is an integrated marketing agency that specializes in micro-targeting via traditional and digital channels. Our mission is to help companies, non-profits, and universities alike find new prospects and better understand their existing contacts. We are on the preferred vendor list for a handful of Fortune 500 companies with three of the ten largest companies in the world turning to us for marketing insights. To put it simply, we're young (at least at heart), ambitious, and sometimes impulsive-but always hungry for new ideas.

Featured Listings

Stirista

Stirista

Founded in September 2009, Stirista is an integrated marketing agency that specializes in ...