The AMG GT's cumulative traffic increase on Edmunds.com nearly quadrupled that of the BMW i3.
Focus on ads that go beyond opening consumers' hearts to opening their wallets.
Seasonal marketing is about relevant marketing—and relevant marketing is often about identifying an opportunity and planning for it.
Sponsored content helps brands tackle customer engagement through community outreach.
Everywhere you look (everywhere), there's a heart (there's a heart), a brand to hold onto.
The Ravens did what they could to win the game, but how did the advertising stand up to capturing our attention?
The business of NFL football is much more than the game on Sunday.
Consumers come for the game, but they stay for the commercials.
Adobe's Digital Index studies America's biggest sporting event and concludes that marketers have to look to mobile to get more yardage out of their game plans.
Mars Chocolate North America launches a new integrated campaign that kicks off in time for the Super Bowl.
Linda Bartman, VP of marketing for Cars.com, discusses how the company approaches a Super Bowl ad buy.
Many marketers are missing out on leveraging the power of immediacy and relevancy that the mobile device can empower.
Twice a year, the marketing business pauses in its reinvention to expose its fear of fundamental change and highlight the disconnect that exists between what it says and what it does.
The International Labor Rights Forum (ILRF), a child labor watchdog organization, will launch an attack ad against Hersehy's on the Jumbotron outside of Lucas Oil Stadium in Indianapolis during the Super Bowl, the company said in a Jan. 31 statement. The ad will appear alongside ads by McDonalds and AllState and will reach more than 250,000 people, according to the ILRF.
Crowdsourcing is the equivalent of Mommy and Daddy enlisting 12-year-old Katie to babysit her 10-year-old brother Jimmy.
Online vacation rental company HomeAway has named GSD&M its agency of record for brand strategy, creative and media responsibility, said Matt Cohen, the company's senior director of global brand marketing.
Salesforce.com reported $504.3 million in revenue in the first quarter of fiscal 2012, a 34% year-over-year increase. The company saw $254 million in sales and marketing expenses in the period, a 46% increase compared with fiscal Q1 2011.
Consumers enjoy feeling a personal connection to brands but are they willing to afford brands the same lenience they would a crude friend?
To fill already-purchased TV spots for its failed Super Bowl ads, Groupon launched a new commercial on March 3 that embodies what has made the Chicago-based company so successful: simplicity.
In the wake of so many Super Bowl commercials that reportedly "missed the mark" when it came to driving viewers online for further interaction, the Oscars are poised to feature some spots that could be more on target, according to 'The New York Times.'
The Super Bowl represents a great opportunity for direct marketers to stand back and gauge consumer appetite.
Super Bowl spots have always served a purpose in terms of new companies launching with clever taglines or existing brands repositioning themselves.
Daily deal competitors Groupon and LivingSocial went for the laugh with their Super Bowl ads and, to some degree, they got it. Yet, in the process, these two brands might have missed a bigger opportunity.
The immediacy and measurability of SEM provide great insight into what ads viewers are paying attention to. Companies can leverage not just their brands, but also the themes of their ads, to garner traffic for days following high profile events like the Super Bowl.
My visceral reaction to this spot was positive. It was against the expectation of what Godaddy.com was known for: misogynist, salacious marketing. Instead, this spot was fun and self-deprecating.
Super Bowl marketing used to pretty much begin and end with the TV ad with perhaps some on-field product placement, sponsorships thrown in.
When CRM company Salesforce.com does something, it typically does it bigger than everybody else. For example: after industry rival SAP got Al Gore to keynote its 2010 SapphireNow event, Salesforce.com got Mr. William Jefferson Clinton to keynote its 2010 DreamForce event.
Google came out of its Internet shell to do a TV ad during the Super Bowl for the very first time.
Senator John McCain weighed in on the Census' $2.5 million Super Bowl ad, with fellow Republican Sen. Johnny Isakson joining in with criticism of the effort's $133 million total budget.
Unilever's Dove brand has launched an integrated campaign for its Men+Care line of skin products, including social media, TV and a microsite, DoveMenCare.com. The effort was aided by agency Mindshare.
Company of the Week
SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.
SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...