Marketers have turned Super Bowl Sunday into an annual advertising extravaganza where companies compete to outdo each other and themselves each year in terms of the creativity and breadth of their marketing around and during the big game. Industry contributors critique their efforts in this special online-exclusive to our The Work section of the magazine. Comment on these pages to let us know who your favorites were, too.
What trends are trending? The 2012 40 Under 40 winners talk about the top trends capturing the interest of their customers right now.
Building a list takes time and resources, but some experts say that buying the wrong list can cost businesses their reputation.
Month 3: With a new marketing structure in place it's time to operationalize marketing plans.
