Super Bowl verdict

Share this article:

Marketers have turned Super Bowl Sunday into an annual advertising extravaganza where companies compete to outdo each other and themselves each year in terms of the creativity and breadth of their marketing around and during the big game. Industry contributors critique their efforts in this special online-exclusive to our The Work section of the magazine. Comment on these pages to let us know who your favorites were, too.

Share this article:

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Features

18 People in Marketing You May Not Know...but Should

18 People in Marketing You May Not Know...but ...

Not all influencers are well-known; that doesn't make their impact any less potent.

Brands Call Foul on Donald Sterling

Brands Call Foul on Donald Sterling

Following the revelation of LA Clipper owner Donald Sterling's offensive remarks, team sponsors pull out faster than you can say, 'Open mouth, insert foot.'

What Did You Learn From Your First Job? [Video]

What Did You Learn From Your First Job? ...

Did your first-ever job teach you something useful that you still use today? The 2014 Marketing Hall of Femme honorees share their stories.