Super Bowl Hype Boosts Traffic to Pets.com
The competitiveness of the online pet-store business -- and the resulting heavy advertising campaigns -- has enhanced the awareness of shopping for pet products online, according to PC Data Online.
Jerry's Artarama drives loyalty—and revenue—through its customers' heads and hearts.
A Q&A with Mark Wright, president and CEO, Targetbase.
Ogilvy & Mather launches OgilvyAmp, a think tank for data-driven marketers headed by expatriates from Little Rock's best-known data company.