Super Bowl Hype Boosts Traffic to Pets.com

Share this article:
Pets.com's Super Bowl (one week ago) Sunday traffic grew by more than 220 percent over the previous Sunday, according to survey results released Friday by PC Data Online, Reston, VA. Fifteen percent of the visitors -- between Super Bowl Sunday and the following Wednesday -- were new to the site this year. Between December and January, the site has experienced an 18 percent conversion rate of shoppers to buyers.


The competitiveness of the online pet-store business -- and the resulting heavy advertising campaigns -- has enhanced the awareness of shopping for pet products online, according to PC Data Online.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Data/Analytics

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Data/Analytics

Epicor to Acquire Analytics Provider QuantiSense

Epicor to Acquire Analytics Provider QuantiSense

Retail solutions provider seeks to up its data analytics game for large and midsized retailers.

One Third of Companies Fail to Measure Data Quality ROI

One Third of Companies Fail to Measure Data ...

Twenty percent of companies assume their data quality tools pay off, while another 10% doesn't monitor ROI at all.

Ensighten and Anametrix Unite in an Open Relationship

Ensighten and Anametrix Unite in an Open Relationship

Ensighten's purchase of the analytics company is about giving ultimate ownership of data to marketers, says CEO Josh Manion.