Both luxury and mainstream auto brands saw significant lift in searches during the big game.
A Super Bowl ad engagement survey predicts what brands will rise above the buzz to bring home the bucks.
Linda Bartman, VP of marketing for Cars.com, discusses how the company approaches a Super Bowl ad buy.
The Super Bowl is just one example of how it's not only about great creative, but about using it as a platform for driving intrigue and conversation.
Twice a year, the marketing business pauses in its reinvention to expose its fear of fundamental change and highlight the disconnect that exists between what it says and what it does.
To promote its new 2012 compact CR-V, Honda and agency of record Rubin Postaer and Associates (RPA) put a spin on the traditional concept of bucket lists.
The International Labor Rights Forum (ILRF), a child labor watchdog organization, will launch an attack ad against Hersehy's on the Jumbotron outside of Lucas Oil Stadium in Indianapolis during the Super Bowl, the company said in a Jan. 31 statement. The ad will appear alongside ads by McDonalds and AllState and will reach more than 250,000 people, according to the ILRF.
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It doesn't matter how much data you have if you don't integrate your data sets, says market researcher Matthias Hartmann.
Radio version 2014 delivers an exciting palette of marketing tools to make the medium of sound more effective for direct response advertisers.
How marketers can navigate the new customer engagement era.