Linda Bartman, VP of marketing for Cars.com, discusses how the company approaches a Super Bowl ad buy.
The Super Bowl is just one example of how it's not only about great creative, but about using it as a platform for driving intrigue and conversation.
Twice a year, the marketing business pauses in its reinvention to expose its fear of fundamental change and highlight the disconnect that exists between what it says and what it does.
To promote its new 2012 compact CR-V, Honda and agency of record Rubin Postaer and Associates (RPA) put a spin on the traditional concept of bucket lists.
The International Labor Rights Forum (ILRF), a child labor watchdog organization, will launch an attack ad against Hersehy's on the Jumbotron outside of Lucas Oil Stadium in Indianapolis during the Super Bowl, the company said in a Jan. 31 statement. The ad will appear alongside ads by McDonalds and AllState and will reach more than 250,000 people, according to the ILRF.
Company of the week
We're a full-service, data-driven communications agency staffed by brilliant, unabashed accountability freaks with highly diversified field training. Our mission is simple: decrypt behaviors so we can re-create them, affect them and at the very least, sustain them. Utilizing our covertly obtained research, we develop top-notch strategies and killer creative, painstakingly orchestrating a well thought-out blend of flawless.
Retailers' Thanksgiving Day sales pitches came in heavy via email.
Key passages from the mailing industry's anti-exigency appeal to the Postal Regulatory Commission.
The fast casual restaurant chain relies on digital to drive in-store traffic and sales for its seasonal menu.