Super Bowl Ad

Auto Ads Generated Huge Search Lift During Super Bowl

Auto Ads Generated Huge Search Lift During Super Bowl

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Both luxury and mainstream auto brands saw significant lift in searches during the big game.

Do Super Bowl Ads Pay? For Coke and Hyundai, Maybe. For Turbo Tax and Oikos, Maybe Not.

Do Super Bowl Ads Pay? For Coke and Hyundai, Maybe. For Turbo Tax and Oikos, Maybe Not.

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A Super Bowl ad engagement survey predicts what brands will rise above the buzz to bring home the bucks.

Super Bowl buy-in

Super Bowl buy-in

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Linda Bartman, VP of marketing for Cars.com, discusses how the company approaches a Super Bowl ad buy.

Integration and engagement: insights from Super Bowl XLVI

Integration and engagement: insights from Super Bowl XLVI

The Super Bowl is just one example of how it's not only about great creative, but about using it as a platform for driving intrigue and conversation.

Marketers prolong TV-centric approach

Marketers prolong TV-centric approach

Twice a year, the marketing business pauses in its reinvention to expose its fear of fundamental change and highlight the disconnect that exists between what it says and what it does.

Integrated Honda campaign tells fans to get busy living

Integrated Honda campaign tells fans to get busy living

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To promote its new 2012 compact CR-V, Honda and agency of record Rubin Postaer and Associates (RPA) put a spin on the traditional concept of bucket lists.

Hershey's attacked in ad by child labor organization

Hershey's attacked in ad by child labor organization

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The International Labor Rights Forum (ILRF), a child labor watchdog organization, will launch an attack ad against Hersehy's on the Jumbotron outside of Lucas Oil Stadium in Indianapolis during the Super Bowl, the company said in a Jan. 31 statement. The ad will appear alongside ads by McDonalds and AllState and will reach more than 250,000 people, according to the ILRF.

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SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...