Super Bowl ad prices down as major brands pull out

Share this article:

In last week's issue, DMNews detailed PepsiCo's decision to pull Super Bowl advertising for its flagship soft-drink brand – after a 23-year run, no less – in favor of a digital CRM program that the company hopes will drive a two-way discussion with consumers. GM also reportedly will not advertise during this year's game.

According to numbers from TNS Media Intelligence, the ads have dropped in general value this year. A 30-second spot during this year's big game, to be broadcast on CBS, will cost advertisers between $2.5 million and $2.8 million. Last year, 30-seconds of ad space cost $3 million when NBC had the game. Also according to TNS, via Silicon Alley Insider, first-time advertisers have accounted for 20% to 25% of Super Bowl ads since 2005.

In the coming weeks, we'll be tracking the direct and digital advertising impacts of this year's Super Bowl-focused marketing initiatives. So stay tuned.

Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Latest Jobs:


Company of the Week


Founded in September 2009, Stirista is an integrated marketing agency that specializes in micro-targeting via traditional and digital channels. Our mission is to help companies, non-profits, and universities alike find new prospects and better understand their existing contacts. We are on the preferred vendor list for a handful of Fortune 500 companies with three of the ten largest companies in the world turning to us for marketing insights. To put it simply, we're young (at least at heart), ambitious, and sometimes impulsive-but always hungry for new ideas.

Featured Listings

Stirista

Stirista

Founded in September 2009, Stirista is an integrated marketing agency that specializes in ...