SunTrust Banks Offers Natural Language Web Service

Share this article:
SunTrust Banks Inc. launched "Ask SunTrust," a Web-based customer service and navigation system on its Web site at www.suntrust.com, the company said yesterday.


The service, provided by the Jeeves Solutions division of Ask Jeeves Inc., uses customer analytics to learn from questions asked by customers and improve site navigation.


"Jeeves Solutions' services will make it easier for clients to find answers on our Web site," said Gene Kirby, director of eBusiness at SunTrust Banks, Atlanta.


"They'll also provide us with the ability to analyze the types of questions clients are asking so we can make enhancements to the site and better meet their needs."


Using natural language technology that can understand, process and respond to users' questions, SunTrust customers can ask questions in plain English and be directed to relevant answers on the company's Web site.


Share this article:
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

News Byte: CX Scores to Take Their Place Beside Price Listings

News Byte: CX Scores to Take Their Place ...

E-commerce aggregator PriceGrabber will begin offsetting price info with service expectations.

Data Byte: Interactive Ad Revenues Exceeding TV for the First Time

Data Byte: Interactive Ad Revenues Exceeding TV for ...

At nearly $43 billion, interactive advertising revenues exceeded broadcast for the first time in 2013.

Marketers: Data Rich and Knowledge Poor

Marketers: Data Rich and Knowledge Poor

While advertisers have become incredibly data-savvy, the most difficult challenge remains causally linking that data to outcomes that really matter.