Sunterra to Target NASCAR Fans in February DM Push

Share this article:
Sunterra Corp., an Orlando, FL-based vacation ownership company will launch a big direct marketing effort in February using racing sports organization NASCAR's database to build the Sunterra brand and tap millions of race-goers for holiday shares.


"We'll break our direct marketing campaign during the Daytona 500 races," said Bob Childs, senior vice president of strategic alliances at Sunterra, soon after his company announced a marketing partnership with NASCAR that goes into effect January 1, 2000. Sunterra was named Official Vacation Club of NASCAR.


The direct push includes nationwide campaigns and promotions. Childs said the sunterra.com Web site will be relaunched to time with the direct marketing push, details of which were still being worked on.
Share this article:
close

Next Article in Data/Analytics

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Data/Analytics

Acxiom Mobilizes and Socializes SMBs

Acxiom Mobilizes and Socializes SMBs

MyAcxiomPartner.com enables simple campaigns for social and mobile channels.

Data Builds Trust for Nonprofits Through Accountability

Data Builds Trust for Nonprofits Through Accountability

Transparency doesn't just apply to for-profit organizations; fundraisers need to be held accountable, too.

Teradata Puts Stock in Marketers

Teradata Puts Stock in Marketers

A new enhancement in its Demand Chain Management helps retailers max sales with the correct inventory.