Sunset Teams With E-Mail Marketer

Share this article:
Sunset magazine, a Time Inc. publication, recently announced plans to begin an e-mail marketing relationship with its 1.4 million subscribers.


Sunset magazine has partnered with e-mail marketer ClickAction Inc., Palo Alto, CA, to use e-mail as a tool for customer prospecting, customer service and the delivery of specialized editorial content.


The consumer publication, which focuses on Western-style living, design, cooking and gardening, said it would look to create an interactive dialogue with its subscribers.


"We're confident that by creating a personalized e-mail dialogue with our subscribers, we can continue to add value and build stronger relationships with our best subscribers," said Rob Gursha, vice president and general manager at Sunset magazine.


In the longer term, the publication said it expects the new e-publishing initiative to increase its circulation profitability.
Share this article:
close

Next Article in Multichannel Marketing

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Multichannel Marketing

Nielsen Allies With Pointlogic on Cross-Channel Planning

Nielsen Allies With Pointlogic on Cross-Channel Planning

Aim is to develop a "next generation" media planning tool.

If Only Engendering Loyalty Was as Easy as Clicking Your Heels

If Only Engendering Loyalty Was as Easy as ...

Rack Room Shoes combines data, research, and mobile email to deliver a high-heeled digital loyalty program.

Zeta Introduces 'Cross-Lifecycle' Platform

Zeta Introduces 'Cross-Lifecycle' Platform

Zeta Hub aims to help CMOs deliver on ROI goals by extending customer lifecycles.