Sunset Strip Business Association selects SJ Communications

Los Angeles's famed Sunset Strip, known for its nightclubs Whiskey A Go Go, The Viper Room and the Rainbow Bar and Grill, has signed up a new digital/PR agency.

The Sunset Strip Business Association has selected SJ Communications to help promote the iconic locale's 150 dining, nightlife, hospitality, shopping and valet businesses that run about a mile along Sunset Boulevard in West Hollywood.  

SJ Communications specializes in PR, social media, special events and media consulting and will help the Sunset Strip promote its businesses through these channels.

Last summer, the Sunset Strip Business Association launched the first in what aims to be an annual music festival, which was sponsored by Virgin America.