Summit Set Among ISPs, E-Mailers, Anti-Spam Firms

Share this article:
High-level representatives of large Internet service providers, e-mail marketing firms and anti-spam firms reportedly are set to meet for the first time to discuss ways to fight spam and ensure legitimate e-mail gets through.


Set for July 16 in Palo Alto, CA, the "summit" will include members of the DMA's Association for Interactive Marketing's Council for Responsible E-mail as well as the newly formed E-mail Management Roundtable.


Formed in February, the EMR consists of executives from the largest ISPs, including EarthLink and AOL, and representatives of spam-fighting companies such as SpamAssassin and Habeas Inc. who meet informally quarterly.


"The purpose of the summit is to allow receivers and senders [of e-mail] to figure out what they need and want from each other," said Anne Mitchell, EMR chair and CEO of Habeas, Palo Alto. "The specific purpose is to bring the decision makers from all the factions together."


The CRE includes e-mail service providers such as Bigfoot Interactive and other e-mail-marketing-related organizations.


"Too many of our members are finding that as ISPs understandably tighten their systems against spam, legitimate e-mail is also being caught up, and blocked or bounced," said Ian Oxman, vice president, Email Consulting at RappDigital Innovyx and CRE committee co-chair. "Our goal with this summit is to determine what exactly the ISPs and others need so that they can identify our members' legitimate, permission-based e-mail as 'good' mail."


Press will not be allowed to attend the summit.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

IAB Tech Lab to Set Global Digital Marketing Standards

IAB Tech Lab to Set Global Digital Marketing ...

In looking to solve complex tech issues, the association opens up full membership to agencies and solutions providers.

Integration Meets Innovation in Planters' Digital Campaign

Integration Meets Innovation in Planters' Digital Campaign

The snacks brand found a healthy way to navigate today's world of digital marketing saturation.

USA Today Decides to Play Games for Real

USA Today Decides to Play Games for Real

It partners with game-maker Arkadium to add 60 new digital games to its site, offering advertisers more segmented breakdowns of players.