New insert program — Summit Racing Equipment PIP — Leon Henry Inc. — Inserts can be included in packages reaching mostly male, car and truck enthusiasts who have regularly purchased name-brand performance automotive parts and accessories, automotive tools and automotive collectibles from the Summit Racing Equipment and/or Genuine Hotrod Hardware catalogs. Buyers have an average age range of 18 to 59 and an annual income of $50,000 to $60,000.