Sullivan Advertising Wins TCI Connection

Share this article:
Direct marketing communications agency Sullivan Advertising Inc., Cincinnati, has won the TCI Connection account AT&T's Broadband & Internet Services' newsletter, which is circulated to some 10 million cable customers in the United States.


Sullivan won the account over five other agencies and newsletter production companies by using a software program it developed which enables the production of hundreds of customized versions of each newsletter. The publication, which is touted as the fifth-largest publication in the nation, provides cable customers of AT&T with local programming information and coupons, as well as up-to-date news on Hollywood movies, current events and channel programming information.


A recent version of The TCI Connection touted last week's MTV music awards program, as well as popular music sensation Ricky Martin.


Doug Seserman, senior vice president of marketing for AT&T Broadband & Internet Services, said Sullivan's direct marketing expertise would help the company build even stronger customer relationships by furthering the newsletter as a retention tool.


Sullivan specializes in developing direct marketing communications for the telecommunications industry.

This material may not be published, broadcast, rewritten or redistributed in any form without prior authorization. Your use of this website constitutes acceptance of Haymarket Media's Privacy Policy and Terms & Conditions