Sullivan Advertising Wins TCI Connection

Share this article:
Direct marketing communications agency Sullivan Advertising Inc., Cincinnati, has won the TCI Connection account AT&T's Broadband & Internet Services' newsletter, which is circulated to some 10 million cable customers in the United States.


Sullivan won the account over five other agencies and newsletter production companies by using a software program it developed which enables the production of hundreds of customized versions of each newsletter. The publication, which is touted as the fifth-largest publication in the nation, provides cable customers of AT&T with local programming information and coupons, as well as up-to-date news on Hollywood movies, current events and channel programming information.


A recent version of The TCI Connection touted last week's MTV music awards program, as well as popular music sensation Ricky Martin.


Doug Seserman, senior vice president of marketing for AT&T Broadband & Internet Services, said Sullivan's direct marketing expertise would help the company build even stronger customer relationships by furthering the newsletter as a retention tool.


Sullivan specializes in developing direct marketing communications for the telecommunications industry.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Agency

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Agency

The Mobile-Email Marriage

The Mobile-Email Marriage

Marketers who considered leaving email at the altar are finding renewed passion for the channel as an ever-increasing number of customers triage, read, and click-through email on their smartphones.

Harnessing Deep Industry Expertise to Capture New Markets

Harnessing Deep Industry Expertise to Capture New Markets

Darren Rodgers explains how he applies his deep healthcare expertise, and broad organizational experience, to marketing in an industry in the throes of historic transformation.

Fast Facts: October 2014

Fast Facts: October 2014

Some quick info hits to keep you up-to-date, including the percentage of emails opened on mobile devices.