Suissa Miller to Develop eFrenzy Branding Campaign
Suissa Miller will help create an integrated campaign targeting both buyers and sellers. The campaign will include online and offline advertising and will be conducted on a national level.
Roar, an amalgam of top digital talent from across Publicis Groupe, will be led by Zenith OptiMedia veteran Sean Reardon.
The Volkswagen marketing executive is a veteran of Wunderman and WPP.
Jared Lake moves over from M&C Saatchi Mobile to head the new unit.