Suissa Miller to Develop eFrenzy Branding Campaign
Suissa Miller will help create an integrated campaign targeting both buyers and sellers. The campaign will include online and offline advertising and will be conducted on a national level.
The data-driven marketing veteran is charged with maximizing its use throughout the company's global network.
The rallying cry that "all marketing is direct" is increasingly evident as brand marketers and direct marketers adopt key strategies from each other.
But is its performance enough to win the desired results?