Success in e-mail

Share this article:
At yesterday’s Media Post Email Insider Summit, Bob Frady, VP of Direct Marketing at Live Nation spoke about how a small online brand has grown to one of the largest in the nation through e-mail. Be it promoting Madonna shows or pitching Van Halen, the brand has grown to one of the largest concert ticket sellers in the country sending more than a billion e-mails a year --and still growing despite a divorce from Ticket Master. This kind of success story carried out into the afternoon activities, as e-mail marketers took in a few ski runs. The main open slope named, “Success.” A coincidence? No way.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Direct Line Blog

Sign up to our newsletters

Latest Jobs:


Company of the week

Data Services, Inc. meets the needs of today's data-driven marketer by providing front-end database management and data analytics platforms alongside our expertise in global contact data quality, database building and ongoing maintenance that comes with our 45+ years in business.


Find out more here »