April 24, 2009
Subway could benefit from Chuck fans
Fans of NBC's Chuck, which is rumored to be on the chopping block as the network prepares for Jay Leno's slide into a daily 10pm slot, have organized a campaign to buy Subway sandwiches and leave a note in the suggestion box that they want the show to continue. This Yahoo article lists similar fan-created campaigns that likely brought smiles to other manufacturers as well. Good for Subway to prominently sponsor programming with fans this devoted. These programs tend to have a large social media presence, which invariably leads to some mention of sponsoring brands — and in this case a potential windfall.