Direct Line Blog

Subway could benefit from Chuck fans

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Fans of NBC's Chuck, which is rumored to be on the chopping block as the network prepares for Jay Leno's slide into a daily 10pm slot, have organized a campaign to buy Subway sandwiches and leave a note in the suggestion box that they want the show to continue. This Yahoo article lists similar fan-created campaigns that likely brought smiles to other manufacturers as well. Good for Subway to prominently sponsor programming with fans this devoted. These programs tend to have a large social media presence, which invariably leads to some mention of sponsoring brands — and in this case a potential windfall.
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