Direct Line Blog

Subway could benefit from Chuck fans

Share this article:
Fans of NBC's Chuck, which is rumored to be on the chopping block as the network prepares for Jay Leno's slide into a daily 10pm slot, have organized a campaign to buy Subway sandwiches and leave a note in the suggestion box that they want the show to continue. This Yahoo article lists similar fan-created campaigns that likely brought smiles to other manufacturers as well. Good for Subway to prominently sponsor programming with fans this devoted. These programs tend to have a large social media presence, which invariably leads to some mention of sponsoring brands — and in this case a potential windfall.
Share this article:
close

Next Article in Direct Line Blog

Sign up to our newsletters

Latest Jobs:


Company of the week

Data Services, Inc. meets the needs of today's data-driven marketer by providing front-end database management and data analytics platforms alongside our expertise in global contact data quality, database building and ongoing maintenance that comes with our 45+ years in business.


Find out more here »

More in Direct Line Blog

4 Elements of Modern Marketing

4 Elements of Modern Marketing

Marketers who want to stay relevant need to go back to these four basics.

This Summer Vacation, Drift Into the Polar Vortex

This Summer Vacation, Drift Into the Polar Vortex

The demon that brought you the killer winter is back, but this time around the vortex will be a builder of revenues, not snowdrifts.

When it Comes to Storytelling, Tyson Is No Chicken

When it Comes to Storytelling, Tyson Is No ...

The poultry processor launches a 360-degree campaign to generate awareness for a new product.