Subway could benefit from Chuck fans

Share this article:
Fans of NBC's Chuck, which is rumored to be on the chopping block as the network prepares for Jay Leno's slide into a daily 10pm slot, have organized a campaign to buy Subway sandwiches and leave a note in the suggestion box that they want the show to continue. This Yahoo article lists similar fan-created campaigns that likely brought smiles to other manufacturers as well. Good for Subway to prominently sponsor programming with fans this devoted. These programs tend to have a large social media presence, which invariably leads to some mention of sponsoring brands — and in this case a potential windfall.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Direct Line Blog

Sign up to our newsletters

Latest Jobs:


Company of the week

Data Services, Inc. meets the needs of today's data-driven marketer by providing front-end database management and data analytics platforms alongside our expertise in global contact data quality, database building and ongoing maintenance that comes with our 45+ years in business.


Find out more here »

More in Direct Line Blog

Big Data Enables Bigger (and Hopefully Better) Campaigns

Big Data Enables Bigger (and Hopefully Better) Campaigns

Almost any dataset can improve the effectiveness of a marketing campaign—if used creatively and nimbly.

Stop Wasting Marketing Dollars on Poor Customer Experiences

Stop Wasting Marketing Dollars on Poor Customer Experiences

An open letter to the C-suite on the importance of remembering what it's like to be your customer.

9 "New and Improved" Tools for Customer Engagement

9 "New and Improved" Tools for Customer Engagement

Salesforce ExactTarget Marketing Cloud launches a bevy of products at Connections 2014.