Subsidiaries Repositioned Under Catalina Name

Catalina Marketing Corp., a major player in the retail point-of-sale and coupon markets, is developing new corporate positioning.

The main changes are in the St. Petersburg, FL, company's brand architecture and a new corporate logo. Several subsidiaries will be rebranded under the Catalina umbrella to better target retailers, manufacturers and service providers.

Health Resource Publishing becomes Catalina Health Resource; Market Logic becomes Catalina Marketing Direct Marketing Services and Alliance Research is renamed Catalina Marketing Research Solutions.

A branding campaign will make public the changes. Ads will run in trade publications, and new sales collateral will be distributed. The site will be relaunched. Finally, a new trade show booth will debut at industry conferences this month and in May.

Catalina began operations 20 years ago as a point-of-sale coupon company. Over that period, it has created a portfolio of behavior-based marketing services with the sixth-largest decision-support database in the world.

Besides in-store communications, Catalina's services include direct mail, in-pharmacy newsletters, market research and sampling. Its reach extends to 250 million individually targeted communication touch points.

This material may not be published, broadcast, rewritten or redistributed in any form without prior authorization. Your use of this website constitutes acceptance of Haymarket Media's Privacy Policy and Terms & Conditions