Subscription Marketing

A Cup of Convenience Can Deliver a Latte Customer Love

A Cup of Convenience Can Deliver a Latte Customer Love By

OneCupConnection.com heats up the customer experience with its subscription commerce program.

Subscriptions Drive Social Marketing

Subscriptions Drive Social Marketing

Marketers whose firms use a recurring revenue model need to think differently about their approaches to customer acquisition and retention.

SuiteWorld 2012 keynote: NetSuite to enhance software, e-commerce, CRM platforms

SuiteWorld 2012 keynote: NetSuite to enhance software, e-commerce, CRM platforms By

During his May 16 keynote address at SuiteWorld 2012 in San Francisco, NetSuite founder and CTO Evan Goldberg laid out several software improvements to NetSuite's cloud, including enhanced e-commerce capabilities and "revenue as a service," a system intended to help software companies sell online.

Virtual Glass City brands
 Financial Times in Asia

Virtual Glass City brands
 Financial Times in Asia By

Visitors to The Financial Times' Glass City landing site "gain deeper insights into world business" by experiencing the London-based newspaper's news analysis and commentary distilled into a microcosm of onscreen interactive elements that link back to FT.com.

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Delivered: Fitness Postcards

Delivered: Fitness Postcards

What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)

Liking Social Data

Liking Social Data

Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.

Everyday Email Essentials

Everyday Email Essentials

Here are three must-have data sets that every marketer should include in his or her email strategy.