Subscription Marketing

Lancome's Loyalty Program Provides a Foundation of Data

Lancome's Loyalty Program Provides a Foundation of Data

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Lancome customers mostly shop through retail outlets--however, its online loyalty program helps the makeup company learn more about its fans.

A Cup of Convenience Can Deliver a Latte Customer Love

A Cup of Convenience Can Deliver a Latte Customer Love

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OneCupConnection.com heats up the customer experience with its subscription commerce program.

Subscriptions Drive Social Marketing

Subscriptions Drive Social Marketing

Marketers whose firms use a recurring revenue model need to think differently about their approaches to customer acquisition and retention.

SuiteWorld 2012 keynote: NetSuite to enhance software, e-commerce, CRM platforms

SuiteWorld 2012 keynote: NetSuite to enhance software, e-commerce, CRM platforms

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During his May 16 keynote address at SuiteWorld 2012 in San Francisco, NetSuite founder and CTO Evan Goldberg laid out several software improvements to NetSuite's cloud, including enhanced e-commerce capabilities and "revenue as a service," a system intended to help software companies sell online.

Tailor your timed communication to stay relevant, boost ROI

Tailor your timed communication to stay relevant, boost ROI

Whether you call them "triggers," "retention touchpoints" or "lifecycle campaigns," timed communications that reach your customers automatically play an important role in any direct marketing strategy. Here are three techniques to help you routinely communicate with your customers without spending a lot of time.

Virtual Glass City brands
 Financial Times in Asia

Virtual Glass City brands
 Financial Times in Asia

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Visitors to The Financial Times' Glass City landing site "gain deeper insights into world business" by experiencing the London-based newspaper's news analysis and commentary distilled into a microcosm of onscreen interactive elements that link back to FT.com.

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Featured Articles

Turning Big Data Into Smart Data

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5 Reasons to Rethink Radio Right Now

Radio version 2014 delivers an exciting palette of marketing tools to make the medium of sound more effective for direct response advertisers.

Brands Have Lost Control, and It's OK

Brands Have Lost Control, and It's OK

How marketers can navigate the new customer engagement era.