Subscription Drive Is Mission: Possible

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StreamSearch.com, an aggregator of live and archived Webcasting, has had more than 70,000 people sign up in just over two weeks for a personal Webcasting homepage in exchange for a free ticket or soundtrack to "Mission: Impossible 2."


The homepage service, which launched last week, allows marketers to target ads to StreamSearch members based on what Webcast material they choose for their homepage.


The promotion is being run in conjunction with Hollywood Records, Los Angeles, and provides that StreamSearch gives away 50,000 soundtracks and 50,000 tickets for the film to the first 100,000 people who sign up for the new service.


"Mission: Impossible 2" had the largest opening ever for a Memorial Day weekend release, earning $183.7 million in three days. Both the film and the site seek the same target market of 18- to 25-year-old males.


StreamSearch makes most of its money through banner advertisements and co-branding of its media player with other Webcasting sites. It also sells in-stream ads and a search engine for other sites to use. According to Rob Shambro, CEO of Streamsearch.com, New York, the promotion has created a solid new source of revenue for the site.


"The audience is exactly on target and you can't get a bigger film than this," Shambro said. "We are getting a great response so far and we are very excited to be a part of this. This is really a big marketing step for our site, and as we just re-launched, all the people coming to the site now see it at its best."


After filling out a short questionnaire, which includes the ability to opt in to receive the site's newsletter, members can choose which promotional item they want to receive. The service allows companies to target ads based on audio and video content in categories such as news, sports, music and entertainment. The company said that the questionnaire will be relied upon to help build the visitors personal homepage and will not be sold or used in any other way.


StreamSearch is also supporting clips of every song on the "Mission Impossible 2" soundtrack, the film's trailer and a live Webcast from the House of Blues in New Orleans featuring the rock band Godsmack, which also has a song on the soundtrack. The Webcast was held on the film's opening night and is archived for re-broadcast on demand or placement on the personal homepages.

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