SubscriberMail Switches to Ecelerity

Share this article:

E-mail marketing firm SubscriberMail, Lisle, IL, said yesterday that it switched from IronPort to OmniTI Computer Consulting, Columbia, MD, to manage outbound permission e-mail messages for its clients.

SubscriberMail CEO Jordan Ayan said the company switched to OmniTI's Ecelerity e-mail solution because it wanted to increase delivery rates and find a solution that supported DomainKeys and other e-mail authentication systems.

"IronPort was completely focused on their inbound solution ... [and] were unwilling to even adopt all authentication standards," Mr. Ayan added.

SubscriberMail sends 1 million unique messages a day for its client base. While Mr. Ayan did not want to release specific figures, he said SubscriberMail has 500 to 1,000 customers.

OmniTI Computer Consulting differentiates itself from other e-mail solution providers because it can handle large volumes of e-mails through servers.

"We can handle 100,000 concurrent connections per server and we maintain good relationships with the ISPs," said Barry Abels, vice president, sales, OmniTI.

In addition, Ecelerity includes e-mail authentication and reputation systems, including Goodmail Systems, Habeas and DomainKeys.

Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Email Marketing

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Email Marketing

Engagement: The Secret Ingredient to a Tasty Marketing Campaign

Engagement: The Secret Ingredient to a Tasty Marketing ...

Organic yogurt company Stonyfield says it's discovered the right recipe for an enthralling digital campaign.

8 Email Marketing Myths Debunked

8 Email Marketing Myths Debunked

Our experts set the record straight.

How to Craft Engaging Emails

How to Craft Engaging Emails

Pushing past the inbox clutter and noise may not be as tough as some marketers may think.