SubscriberMail Licenses E-Mail Tech to ExactTarget

Share this article:
E-mail software firm ExactTarget, Indianapolis, is licensing a patented e-mail technique from e-mail marketing firm SubscriberMail, Lisle, IL.


The patented technique, "System and Methods for Multi-Level Electronic Mail Communication Programs," lets corporate marketers send customized messages from different offices or divisions based on one template.


The patent lets the corporate marketing department have control over the brand, including the color and images used in the template.


"At a corporate marketing level, they want to be able to brand globally and market locally," said Jordan Ayan, CEO of SubscriberMail. "They might want to ... allow the lower-level participant their own local story [or] their own coupon."


ExactTarget is the first to license this technique. SubscriberMail is talking with other e-mail marketing firms to license it as well.


Christine Blank covers online marketing and advertising, including e-mail marketing and paid search, for DM News and DMNews.com. To keep up with the latest developments in these areas, subscribe to our daily and weekly e-mail newsletters by visiting www.dmnews.com/newsletters


Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Hallmark Takes Baby Steps to a New Brand

Hallmark Takes Baby Steps to a New Brand

The company relied on digital to get its growing children's apparel brand off of the ground.

One Third of Americans' Social Media Time Is Spent on Facebook

One Third of Americans' Social Media Time Is ...

Pandora, meanwhile, attracts more user time but far fewer digital advertisng dollars, says a study.

News Corp. Chief Brands Google an 'Unaccountable Bureaucracy'

News Corp. Chief Brands Google an 'Unaccountable Bureaucracy'

Robert Thomson warns the EU that an antitrust deal with Google will lead to a decrease in competitive options for marketers and an increase in piracy.

Copyright © 2014 Haymarket Media, Inc. All Rights Reserved
This material may not be published, broadcast, rewritten or redistributed in any form without prior authorization.
Your use of this website constitutes acceptance of Haymarket Media's Privacy Policy and Terms & Conditions.