Century 21 Real Estate has named MRM Worldwide its agency of record for national and digital marketing and Mullen as its agency of record for social media and PR. Both are Interpublic Group agencies. Mullen is the real estate company's first social media AOR.

Italian fashion brand Diesel has hired Iced Media, an integrated agency that specializes in online and social media, as its agency of record. Iced won the business after an RFP process that included more than five other agencies.

Christopher & Banks, a women's clothing specialty retailer, has launched its "Friendship Rewards" multichannel loyalty program. The initiative, announced March 9, will span the company's more than 800 retail locations and two e-commerce sites.

Unilever's Ragu line of pasta sauces is conducting a contest targeting moms, as well as a digital campaign to promote it. The promotion, launched March 1, runs through August.

Stratmark launched "My Reader Rewards," a program that allows newspaper subscribers to accumulate points with a periodical's advertisers, on March 9. The company is in negotiations with 14 media outlets to implement the program.

Festiva Hospitality Group will roll out benefit packages for its recently launched Adventure Club Loyalty Program on April 1.

Martin Stein, CEO of RMI Direct Marketing, died March 8 after a battle with cancer. He was 58.

Wunderman has named Mark Russell president of Wunderman Toronto and managing director of Blast Radius' Detroit, Chicago and Toronto offices, effective March 8. Russell reports to Trish Wheaton, global CMO of Wunderman and chair of Wunderman Canada, and Gurval Caer, CEO of Blast Radius.

Retailer Men's Wearhouse is conducting a viral campaign to promote tuxedo rentals during prom season. The effort encourages teenagers to sign up to be a "prom rep" for the chance to win a free tuxedo or a Chevrolet Camaro. The effort, launched at the end of last month, runs through July.

24/7 Real Media has partnered with Omniture to update its Open AdStream Web ad management platform, and integrate it with Omniture's SiteCatalyst tool. The goal of the integration, effective March 9, is to make ad buying more targeted for publishers and advertisers by combining analytics and ad serving.