Retailers using just the right words of love to the right people are being embraced with 40% open rates this Mother's Day.
Can you guess which words can make or break an email campaign? A new study reveals the answers.
Finalists of the Email Marketing Innovation award shared their words of advice at the 2015 Marketing&Tech Innovation Summit.
Hashtags in email subject lines can amplify a message and create a personal connection.
Happy Halloween from my inbox to yours.
It may not be the sexiest channel, but it is the most reliable.
Four small ways marketers can revitalize common email practices
What marketers need to know to craft the perfect one-liner.
Company of the Week
SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.
SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...