Subject Lines

Four Brand Emails That Offer Tricks and Treats

Four Brand Emails That Offer Tricks and Treats

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Happy Halloween from my inbox to yours.

Getting Email Out of the Friend Zone

Getting Email Out of the Friend Zone

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It may not be the sexiest channel, but it is the most reliable.

Turning the Page on Textbook Emails

Turning the Page on Textbook Emails

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Four small ways marketers can revitalize common email practices

Why Writing Subject Lines Is a Lot Like Dating

Why Writing Subject Lines Is a Lot Like Dating

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What marketers need to know to craft the perfect one-liner.

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