Subaru Picks Veridiem to Boost ROI

Share this article:
Veridiem Inc. reached an agreement with Subaru of America Inc., the Maynard, MA, marketing resource management software vendor said yesterday. Subaru, which has a network of nearly 600 dealers across the United States, will use Veridiem software to help drive its nationwide marketing effectiveness and ROI initiative.


"We want to optimize the marketing investment required to meet our strategic business goals," said Rick Crosson, vice president of marketing for Subaru. "We're working with Veridiem to learn the impact of each marketing mix component on sales, revenue and market share."


Veridiem applications include:


· Veridiem Marketing Performance Monitor, which automatically generates reports to track profit-and-loss impact.


· Veridiem Marketing Planner for collaborative information sharing and planning process management.


· Veridiem Marketing Simulator, which helps marketers evaluate alternative plans, markets, target segments, media and programs by delivering what-if analysis capabilities.


· Veridiem Analytics Workbench, which lets internal marketing research personnel or external analytics vendors work within the Veridiem system to define and manage analytic algorithms and models.


Share this article:
close

Next Article in Data/Analytics

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Data/Analytics

SAP Ramps Up Canadian Cloud Investment

SAP Ramps Up Canadian Cloud Investment

It's one of 16 new data centers the software company will open this year to meet a 39% increase in demand for cloud services.

Top 5 Spending and Investment Insights from Marketers

Top 5 Spending and Investment Insights from Marketers

Confidence in data-driven marketing led marketers to set high Q1 2014 goals.

MeritDirect Introduces Predictive Marketing Suite

MeritDirect Introduces Predictive Marketing Suite

New solutions include next logical product and customer lookalike modeling. The long-time direct marketing player announces it will open a San Jose office in September.