Sub-Prime Lender Joins iQualify Network

The addition of HomeGold Inc. to the iQualify.com network of lenders makes it possible for consumers with poor credit histories to apply for a home mortgage online. iQualify is part of Finet Holdings Corp.'s Finet.com home finance network that also includes interloan.com.


Joining iQualify is one of the ways sub-prime lender HomeGold, Greenville, SC, intends to drive traffic to its site www.homegold.com and increase Internet-based mortgage originations. The lender is also considering additional alliances with online lenders.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Opinions

Embrace the Change

Embrace the Change

I'm sure you've noticed: We're caught in a whirlwind of change. Capricious customer demands, new technologies, and added responsibilities swirl around us.

It's Not "OK" to Be "K"

It's Not "OK" to Be "K"

Resist the temptation to dismiss marketing and sales fundamentals in the age of quick hits and shortcuts.

Marketing's Constant Evolution

Marketing's Constant Evolution

As both a "marketer" and editor I recently found myself doubly blessed. There I was heading a table of some of the smartest and most talented marketers around.