Study

Data Byte: Barriers Stalling Retailers' Quest for Omnichannel

Data Byte: Barriers Stalling Retailers' Quest for Omnichannel

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Many retailers have committed resources to realizing true omnichannel, but 94% report barriers to execution, leaving consumers wanting.

For Teens, It's All About the Content

For Teens, It's All About the Content

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According to a new study, teenagers are more loyal to their favorite content than the mediums they view it in.

Is Digital Marketing Meeting Consumer Need?

Is Digital Marketing Meeting Consumer Need?

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A new study by Adobe shows online advertising unpopular with consumers and marketers.

Silverpop study finds success in personalized behavior-based email content

Silverpop study finds success in personalized behavior-based email content

According to Silverpop, companies that provide personalized behavior-based content are far more likely to receive the highest click and open rates.

Yesmail Interactive: Retail brands' direct marketing hits and misses

Yesmail Interactive: Retail brands' direct marketing hits and misses

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Yesmail released the first round of data from its research report, "Using Digital Market Intelligence to Drive Multi-Channel Success."

Study: Preference centers key to mobile marketing

Study: Preference centers key to mobile marketing

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Preference centers for mobile marketing campaigns are crucial, said David Wachs, SVP of mobile for multichannel loyalty and promotions marketing company ePrize

Report: Mobile commerce accounts for 13.3% of all online sales

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IBM today announced the results of its Q1 2012 online mobile and buying trends study. The results showed that mobile commerce accounted for 13.3 percent of all sales, up from just 7% during Q1 2011, said Jay Henderson, strategy director at IBM Digital Marketing.

Report: Many digital ads not delivered to right audience

A large number of digital ads are not optimally delivered, said Andrea Vollman, marketing director at analyst firm comScore's Advertising Effectiveness practice.

Study: CPG website visits boost in-store sales

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Visitors to consumer package goods (CPG) e-commerce websites spend 37% more in retail stores than consumers who do not visit the brand sites, according to a Jan. 30 study by comScore, Accenture and dunnhumbyUSA.

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Featured Articles

Turning Big Data Into Smart Data

Turning Big Data Into Smart Data

It doesn't matter how much data you have if you don't integrate your data sets, says market researcher Matthias Hartmann.

5 Reasons to Rethink Radio Right Now

5 Reasons to Rethink Radio Right Now

Radio version 2014 delivers an exciting palette of marketing tools to make the medium of sound more effective for direct response advertisers.

Brands Have Lost Control, and It's OK

Brands Have Lost Control, and It's OK

How marketers can navigate the new customer engagement era.