Study

Restaurant Marketers Serve Up Social Media

Restaurant Marketers Serve Up Social Media

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Here's a snapshot of the top restaurant brands that are dominating social media.

Data Byte: Barriers Stalling Retailers' Quest for Omnichannel

Data Byte: Barriers Stalling Retailers' Quest for Omnichannel

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Many retailers have committed resources to realizing true omnichannel, but 94% report barriers to execution, leaving consumers wanting.

For Teens, It's All About the Content

For Teens, It's All About the Content

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According to a new study, teenagers are more loyal to their favorite content than the mediums they view it in.

Is Digital Marketing Meeting Consumer Need?

Is Digital Marketing Meeting Consumer Need?

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A new study by Adobe shows online advertising unpopular with consumers and marketers.

Silverpop study finds success in personalized behavior-based email content

Silverpop study finds success in personalized behavior-based email content

According to Silverpop, companies that provide personalized behavior-based content are far more likely to receive the highest click and open rates.

Yesmail Interactive: Retail brands' direct marketing hits and misses

Yesmail Interactive: Retail brands' direct marketing hits and misses

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Yesmail released the first round of data from its research report, "Using Digital Market Intelligence to Drive Multi-Channel Success."

Study: Preference centers key to mobile marketing

Study: Preference centers key to mobile marketing

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Preference centers for mobile marketing campaigns are crucial, said David Wachs, SVP of mobile for multichannel loyalty and promotions marketing company ePrize

Report: Mobile commerce accounts for 13.3% of all online sales

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IBM today announced the results of its Q1 2012 online mobile and buying trends study. The results showed that mobile commerce accounted for 13.3 percent of all sales, up from just 7% during Q1 2011, said Jay Henderson, strategy director at IBM Digital Marketing.

Report: Many digital ads not delivered to right audience

A large number of digital ads are not optimally delivered, said Andrea Vollman, marketing director at analyst firm comScore's Advertising Effectiveness practice.

Study: CPG website visits boost in-store sales

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Visitors to consumer package goods (CPG) e-commerce websites spend 37% more in retail stores than consumers who do not visit the brand sites, according to a Jan. 30 study by comScore, Accenture and dunnhumbyUSA.

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Founded in September 2009, Stirista is an integrated marketing agency that specializes in micro-targeting via traditional and digital channels. Our mission is to help companies, non-profits, and universities alike find new prospects and better understand their existing contacts. We are on the preferred vendor list for a handful of Fortune 500 companies with three of the ten largest companies in the world turning to us for marketing insights. To put it simply, we're young (at least at heart), ambitious, and sometimes impulsive-but always hungry for new ideas.

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Stirista

Founded in September 2009, Stirista is an integrated marketing agency that specializes in ...