Study: Women, Young Girls Swell Internet Ranks

Share this article:
More women are using the Internet and the number of women logging on is increasing faster than men, according to a new study.


A Media Metrix report released yesterday shows that women of all age groups have increased their Internet use except for women between ages 18 and 24.


During the first quarter of 2000, women and girls made up 50.4 percent of the total U.S. Web audience. It was the first time that females outnumbered males, according to the study.


The total number of women Internet users grew 34.9 percent in the past year, compared with Web users in general, which grew 22.4 percent, the study found.


Teen-age girls accounted for the largest spike. The number of girls between ages 12 and 17 jumped 125 percent in the past year. Researchers attributed the increase to the proliferation of Internet sites geared to that audience.


"The Internet is really tailor-made for this," said Anne Rickert, an analyst at Media Metrix, New York, and co-author of the study.


While young girls are perusing sites such as gURL.com and Kibu.com, researchers said older women spent their Internet time looking for information about health, child care, vacation planning and financial planning.


The study also found that consumer product sites were being used by females in disproportionate numbers to males, which led researchers to suggest that women were making the buying decisions in their households.
Share this article:

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

News Byte: CX Scores to Take Their Place Beside Price Listings

News Byte: CX Scores to Take Their Place ...

E-commerce aggregator PriceGrabber will begin offsetting price info with service expectations.

Data Byte: Interactive Ad Revenues Exceeding TV for the First Time

Data Byte: Interactive Ad Revenues Exceeding TV for ...

At nearly $43 billion, interactive advertising revenues exceeded broadcast for the first time in 2013.

Marketers: Data Rich and Knowledge Poor

Marketers: Data Rich and Knowledge Poor

While advertisers have become incredibly data-savvy, the most difficult challenge remains causally linking that data to outcomes that really matter.