Study: Wireless Users Want Privacy Protection With Directory

Share this article:
Up to 52 percent of U.S. mobile phone users would opt in to a national wireless directory database if some privacy protection were put in place, according to a study by The Pierz Group, an information services market analysis firm.


The Pierz Group, Clarkston, MI, also found that 11 percent of consumers would opt in to the directory even without privacy protections. The proposal to create a wireless phone directory has been controversial because of public fears that it might attract unwanted telemarketing calls.


Commercial calls to wireless devices have long been illegal when made with automated dialing equipment. The wireless industry supports the creation of a wireless number directory.


The Pierz Group conducted the study online July 15 to Aug. 9. The sample of consumers included 1,503 respondents.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

Target Names Retail Veteran Brian Cornell as CEO

Target Names Retail Veteran Brian Cornell as CEO

He leaves the top job at PepsiCo Foods to take the spot vacated by Greg Steinhafel in the aftermath of the data breach.

NBA Names Insurance Exec as its CMO

NBA Names Insurance Exec as its CMO

Nationwide and State Farm veteran Pamela El takes the league's marketing helm next month.

Bloomberg Names Bigley CMO

Bloomberg Names Bigley CMO

Communications chief Deirdre Bigley is appointed head of global marketing for the business and financial news company.