Study: Web Users Click on Fewer Banners

Share this article:
Web audience measurement firm NetRatings recently reported in its weekly Online Observer Report that during the week of June 21-28, the average Web user saw 132 banner ads but clicked on only 1.25 of them, a 1 percent response.


One analyst attributes this 50 percent decrease in click rates from last year to the growing number of banner ads that consumers are viewing. Other findings show that there were 154.4 million banner-ad impressions in the books and CDs categories, an increase of 50 million from the previous week. The top five banner ads viewed were Goto.com, Kingston Technology, Music Boulevard, Spree.com and K-Tel Express.
Share this article:
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

News Byte: CX Scores to Take Their Place Beside Price Listings

News Byte: CX Scores to Take Their Place ...

E-commerce aggregator PriceGrabber will begin offsetting price info with service expectations.

Data Byte: Interactive Ad Revenues Exceeding TV for the First Time

Data Byte: Interactive Ad Revenues Exceeding TV for ...

At nearly $43 billion, interactive advertising revenues exceeded broadcast for the first time in 2013.

Marketers: Data Rich and Knowledge Poor

Marketers: Data Rich and Knowledge Poor

While advertisers have become incredibly data-savvy, the most difficult challenge remains causally linking that data to outcomes that really matter.