Study: Utility Companies Have Dirty Data

Share this article:
A study released last week estimates that upward of 20 million utility accounts nationwide contain inaccurate phone numbers and billing addresses.


The study, Ensuring Accurate Customer Data in the Utility Industry, is from Chartwell Inc., Atlanta, which offers research reports, newsletters and other services for utility and energy company executives.


The report said the problem of incorrect data results from transient customers who abandon their billing address or frequently change phone numbers. Studies show that 70 percent to 80 percent of consumers contact their electric utility before the phone company when moving to a new address; therefore, no valid telephone number is available.


The study also said the millions invested by utilities in automated customer service technologies are compromised if the utility's customer contact data is inaccurate.


The study is part of the Chartwell CIS and Customer Service Research Series, an ongoing information service.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Data/Analytics

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Data/Analytics

Acxiom East?

Acxiom East?

Ogilvy & Mather launches OgilvyAmp, a think tank for data-driven marketers headed by expatriates from Little Rock's best-known data company.

Epicor to Acquire Analytics Provider QuantiSense

Epicor to Acquire Analytics Provider QuantiSense

Retail solutions provider seeks to up its data analytics game for large and midsized retailers.

One Third of Companies Fail to Measure Data Quality ROI

One Third of Companies Fail to Measure Data ...

Twenty percent of companies assume their data quality tools pay off, while another 10% doesn't monitor ROI at all.